Freelance
Creative Director, Designer, Hand-Letterer, Illustrator: Noelle O'Brien
Designer and Illustrator
Designer and Illustrator
I was hired by Benderson Development to design and paint a mural for them in a high-profile area at the University Town Center Mall in Sarasota, Florida. I concepted and designed the mural with tourists and Sarasota local engagement in mind. The Florida botanicals were custom illustrated and “Hello Sarasota” I hand lettered to encourage by-goers to have fun and take selfies with the mural — perhaps after grabbing a cone next door at Jeni’s Splendid Ice Cream, or a having bite at Blaze Pizza.
Below, you’ll see some process shots captured by UTC that they posted on their social media, recommending their followers to “#utcsarasota” to drive engagement. You’ll also notice a few personal timelapse videos I took, to capture how this was created.
Disclaimer: The location in my bio on UTC’s onsite signage is from August 2022. N/A.
Freelance
Creative Director, Designer, Hand-Letterer, Illustrator: Noelle O'Brien