Smirnoff wanted to increase its relevance with millennials during the summer months. Playful, surreal, eye-catching, and summery were the main vibes intended to come across while designing these key visuals. We brought the occasions to life with personified products.
Below are social posts I created based on another look the client went with.
Here are some other pieces across retail from the new look and feel we designed.
Shelf wobblers, case tuckers, cooler door decals, case stackers, and more were built out for in-store retail.
TL\NY
Executive Creative Director: Shawn Kraemer
Associate Creative Director: Carrie Barr
Art Director: Noelle O'Brien
Photographer: Claire Benoist
