Noelle O'Brien
Designer and Illustrator
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Smirnoff Ice Preparada

Smirnoff asked us to update their look for Smirnoff Preparada. We redesigned the creative to be more modern and created elements such as banners (shown below), recipe bottle neckers, display stackers, case tuckers, case cards, and more across retail.

TL\NY
Executive Creative Director: Shawn Kraemer
Associate Creative Director: Carrie Barr
Art Director: Noelle O'Brien
Photographer: Eric Gilbert